Apple to take on Android in the mass market


Apple’s upcoming iPhone SE 5G has the potential to attract more than a billion non-premium Android users, JPMorgan analysts have said. 

The company is expected to launch the iPhone SE with 5G capabilities in early 2022, according to media reports and the brokerage, with the analysts adding the model will allow Apple to target the midrange smartphone market dominated by rivals such as Samsung Electronics and Huawei Technologies.

The upcoming smartphone has the potential to lure nearly 1.4 billion low- to mid-end Android phone and about 300 million older iPhone model users, the brokerage estimated.

“Apple’s trade-in programme for non-iPhones is admittedly not as attractive as the iPhone trade-in values; it could nonetheless lead to an average starting price range of US$269 to $399 for the 5G iPhone SE, which is still very competitive,” analyst Samik Chatterjee, rated five stars on Refinitiv Eikon for his estimate accuracy, said.

The iPhone SE currently starts at $399, compared to $799 for the iPhone 13 and $999 for the iPhone 13 Pro.

Since launching the iPhone 13 range and new iPads in September, Apple has scrambled to keep up with the global chip shortage and supply-chain disruptions.

Meanwhile, Apple’s shares have extended their march, with the company inching closer to the $3-trillion in market capitalisation.

5G demand

In a separate note, JPMorgan said consumer demand for major upgrades like 5G models is expected to remain strong and also a priority for supply, even as it wanes for most hardware products including smartphones, TVs and PCs.

The brokerage raised its estimates for fiscal 2022 iPhone SE unit sales to 30 million units and annual iPhone shipments expectations to 250 million units, 10 million higher than a year earlier.

It raised its target price for Apple to a Street high of $210 from $180, according to Refinitiv Eikon.


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