Flash calling authentication leverages mobile voice networks to authenticate a user or transaction via an originating phone number. The last few digits of this phone number are then automatically used for authentication, rather than a user inputting a code manually that was delivered by SMS.
The new study, Flash Calling Authentication: Impact Analysis & Market Forecasts 2021-2026, predicts that flash calling has potential to threaten a significant part of operators’ SMS business messaging revenue.
Juniper Research recommends that operators quickly implement solutions that can identify this traffic. The move to flash calling is being driven by the low cost of termination, a convenient user experience, and a diminished threat of fraud.Operators’ SMS Business Messaging Under Threat
Report author Sam Barker remarked: “Flash calling services have potential to disrupt SMS technology to an unprecedented degree. Operators need to support services over both SMS and flash calling, and a failure to do so will lead to reduced revenue from authentication.”
In terms of market adoption, OTT applications such as Imo have already announced their intentions to launch flash calling services. The report anticipates that flash calling will provide OTT applications with a significant platform to migrate SMS business messaging traffic to their services over operator-based services.