MTN Ghana has partnered with global nonprofit organization Worldreader to bring free digital books to MTN Pulse subscribers.
A statement from MTN said the e-books can be accessed in the MTN Pulse branded reading zone on the Worldreader App, which can be found on the MTN Pulse app for Android phones and via a magic link on basic data-enabled phones.
The MTN Pulse branded reading zone on the Worldreader app will feature a curated collection of 20 books on a theme, changing every fortnight. The themes will include Women, Career, Parenting and Romance as well as themes tied to significant national and international recognition days. The books can also be downloaded for later reading.
Commenting on the purpose of the introduction of MTN Pulse Reading Zone and the partnership with Worldreader, Chief Marketing Officer at MTN, Noel Kojo-Ganon noted that technology makes it possible to access a host of e-books with convenience.
“In pursuant to our mission to make the customer’s life a whole lot brighter, we partnered with Worldreader to give our customers especially the youth and young adults the opportunity to gain access to a wide range of books that will enhance their knowledge on various themes. We are confident that this partnership will contribute immensely to knowledge acquisition and the digital experience we want our customers to have on the network,” he said.
Regional Director for Worldreader in West Africa, Ethel Sakitey said the partnership with MTN Pulse will greatly expand the number of free quality books available to young people in Ghana, especially during the pandemic, adding that “With a touch of a finger on their mobile phones, MTN Pulse subscribers can access books for learning and pleasure.”
The following are examples of the thematic collections that will be available to MTN Pulse subscribers on Worldreader:
- Career Zone: Through this collection of career books, readers will learn skills and values that are important in the workplace and in their personal lives.
- Women’s Health Zone: This collection of books is meant to empower women and give them the information they need to take charge of their health, covering everything from reproductive health and sexuality to mental health and more. Young men will also improve their understanding of women’s health through the facts provided in these books. Armed with this understanding, both young women and men will be able to make informed, healthy choices.
- Romance Zone: This book collection contains books on love and romance. Through these books, readers will discover what real love looks like, learn healthy relationship skills, and how to overcome obstacles in relationships.
- Kids Zone: This collection of children’s books has been carefully curated for parents and caregivers to read to with their children, introducing them to the value of reading.
With these curated collections, MTN Pulse and Worldreader will impact young people through the power of reading. MTN Pulse subscribers will learn about the books through SMS notifications, MTN Pulse App banners on home pages and on social media.
MTN Pulse is a youth value initiative that provides subscribers with exciting offers on both data and voice calls at affordable prices. The app can be downloaded from the PlayStore.