MTN unveils strategy to develop workforce to match rapid digital change  


The MTN Group has unveiled its new Employee Value Proposition (EVP) entitled “Live Inspired” to drive agility, flexibility and future-fit skills for its workforce.

The proposition is designed to match its workforce to the rapid digital change in the company and around the global, as it gears up to become a complete digital operator within the next two years.

A statement from the Group noted that based on lessons from the challenges brought about by COVID-19, MTN has adopted a refreshed, organization-wide approach, which involves a move away from older, conventional ways of working and into the ‘new normal’ with confidence and optimism.

The statement quoted MTN Group Chief Human Resource Officer, Paul Norman as saying “For us, it’s really about the power of choice having recognized that our staff values are motivated by choices and flexibility. It is for this reason that our EVP is designed to cater to the various personas and preferences that helps people realize their true potential.”

It said MTN has entrenched smart-working through principles such as anytime work, anywhere workplace and balanced work-life, adding that the company’s programmes capitalize on the organic movement towards a digital-adopter mindset and flexi-workforce.

“As technology moves forward and our business converges, we need to do the same with our capabilities. Having the best talent is as important as having the best network,” Norman adds.

The telecoms giant believes talent convergence in line with the rapid pace of technological change is the way of the future, driving digital learning consumption growth indicating a natural shift towards upskilling and re-skilling. MTN’s digital aspirations is therefore geared towards accelerating the creation of future capabilities, empowerment and agility at scale.

Norman stated that “The EVP will support our reputation for innovation, customer-centricity and being a company that is driven by people who bring personal commitment and a range of skills and experience together for the benefit of our customers.”

He says real growth is inspired by a purpose that advances individuals and impacts on organisations and communities. We aim to enable opportunities for individuals to be innovative, acquire skills and meaningfully impact on our customers.

MTN’s focus will be to create an inspiring environment for everyone to ‘activate one’s whole self’. This will be powered by genuine inclusion, respect for diversity, fair rewards, true recognition and personal flexibility to contribute most productively.


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