Managing Director of MultiChoice Ghana, Cecil Sunkwa Mills today announced that all is set to introduce a new channel: Akwaaba Magic on DStv channel 150, to drive purely local content in Ghana.
He said the channel is set to go live on Monday the 9th of March 2021 at 16:00 GMT and will be available exclusively to DStv subscribers on Compact, Compact Plus as well as Premium packages.
In anticipation of the new strategic offer that addresses viewer demand, Cecil Sunkwa Mills said, “We continuously study audience behavior and tailor-make our offering to match the needs of the market at hand hence the launch of Akwaaba Magic”.
According to him, the Akwaaba Magic channel has been positioned as a game changer within the Ghanaian TV and entertainment space where viewers can look forward to the season premiere of the much anticipated telenovella- Dede, a dramatic serving entitled Inside Out (an adaptation of the hit South African series The Housekeepers) as well as a 30 minute reality show entitled Sankofa.
“As part of our mission to realise the new channel whilst fullfilling our commitment in developing the entertainmet industry and economy of the region, we are working alongside local producers to ensure that the correct cultural nuances of the market are captured thus making the content not only exhilarating but relatable from one episode to the next” he added.
Channel Head of Akwaaba Magic, Kennedy Dankyi-Appah revealed his excitement about the launch of the new channel as well as the investment that has been made to ensure not only the growth but the accessibility of premium local content in Ghana.
“We wish to take viewers back home through the the channel and exhilarating content and sincerely look forward to audience feedback as we entrench ourselves further in the market” he said.
He said the channel is exclusively available to Compact, Compact Plus as well as Premium subscribers.
Meanwhile, shows set to look out for on the Akwaaba Magic channel are as follows:
Dede: Monday to Friday at 10.00pm (30 min)
Inside Out: Wednesday and Thursday at 10.30pm (30 min)
Sankofa: Saturdays at 10.00pm (30 min)
Rollie and Andy: Sundays at 10 pm (30 min)
Meanwhile, the Minister-designate for Tourism, Arts and Culture has today announced plans to build a US$20 million film and music studio in Ghana to boost local content creation as part of an agenda to make Ghana and filmmaking hub in West Africa.
This sits well with MultiChoice’s long announced plans to build a studio in Ghana and create own content for its local Channel, Akwaaba Magic on DStv and RokGH on GOtv.
About Akwaaba Magic
Akwaaba Magic, DStv Channel 150 is a premium 24-hour general entertainment channel that offers a mix of locally produced content for the Ghanaian market ranging from Drama, Telenovela, Comedy, Music, Documentaries as well as Reality Shows.