Realme partners Jumia, targets African markets


Realme, the world’s seventh-largest smartphone company, has teamed up with Jumia, an e-commerce giant in Africa, in a partnership that will see the smartphone company have an official store on Jumia’s platform. 

Within 2 years, Realme has risen through the ranks of smartphone players to become top 5 in 15 markets across the world. Now, these fast movers have their eyes on Africa, a continent with a fast-growing e-commerce adoption rate.

Pivoting its official online store in Nigeria, Realme will gradually expand to neighbouring countries like Ghana and Côte d’Ivoire, and then to 11 other African countries where Jumia has online customers.

According to Realme, they want Africans to access quality technology without breaking the bank for flagship products. Practically put, they want the random Joe to be able to access great phones that are not themed after any fruit.

With sub-saharan Africa being one of the world’s fastest-growing mobile regions and Jumia having a chunk of the pie, this partnership with Realme seems to be exactly what the 2 companies need. For Jumia, they are getting a fast-moving seller with great products on their platform, while Realme gets access to millions of potential African customers. A win-win, if you ask us.


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