TECNO, the global premium smartphone brand of Transition Holdings has launched a new 3GB variant of its SPARK 6 Air smartphone as the company celebrated five million customers since its entry into the Indian smartphone market three years ago.
TECNO saw a surge in volume growth on the back of its SPARK series portfolio, including SPARK Go Plus, SPARK 5, SPARK 5 Pro, SPARK Power 2 and the recently launched SPARK 6 Air, which enabled the company to consolidate its position in the top brands list in that country.
“The landmark five-million customer milestone is a feather in TECNO’s cap and is testament to unwavering commitment to provide our customers with a product that gives them access to premium features at affordable price points,” Arijeet Talapatra, CEO of Transsion India, said in a statement.
“And with the new variant of TECNO SPARK 6 Air, we want to commemorate the faith that TECNO consumers have shown in us and share the joy.”
Meanwhile, in Ghana, statistics from StatCounter GlobalStats indicate that TECNO is the second largest smartphone brand holding over 18% market share, only behind Samsung, which holds almost 24%.
But TECNO, together with its sister brands from Transition Holdings – Infinix and Itel, command over 40% of the market, with TECNO clearly leading the charge.
Mobile Zone is the sole distributor of Tecno phones in Ghana, and the company is currently working towards establishing an assembling plant in Ghana to serve the whole of the West African sub-region.
The new variant of SPARK 6 Air sports a 3GB RAM along with the 32GB internal storage, which can be expanded to 1TB with a memory card.
The new, more powerful variant will make the viewing experience more immersive one on its 7-inch HD + Dot Notch display, with more than 90 per cent screen-to-body ratio.
Priced at Rs 8,499 (ghc656) the smartphone will feature 6000mAh battery along with a 13MP AI triple rear camera with quad flash, and 8MP AI selfie camera with dual front flash.
The slow motion video with 120 fps, document scan feature, AI body shaping and Google lens, along with auto scene detection, augmented reality (AR) mode and bokeh mode altogether enhances the photography experience.
The new SPARK 6 Air variant runs on a Helio A25, octa-core 1.8 Ghz processor.
The smartphone will be available on Amazon and across offline retail outlets starting on Friday, TECNO said.
The SPARK 6 Air smartphone is also equipped with an audio sharing feature that enables users to connect two Bluetooth earphones or three Bluetooth speakers simultaneously to the phone.
The audio listening experience is enhanced with sound effects powered by Dirac.