TikTok has launched product features and completed in-market activities to support its vision to help its community access factual and authoritative information about the Kenyan general elections ahead of 9 August.
These efforts are part of TikTok’s commitment to curb misinformation in the lead-up to the elections and ensure that information is disseminated responsibly.
TikTok believes in collaboration with various stakeholders, to help strengthen its efforts to protect against harm and misuse on its platform, which is why the entertainment app works with an array of experts and organizations to help promote safety on TikTok.
The team in Africa did week-long engagements in Kenya targeting NGOs, government, media, corporate organisations, civil societies, educational institutions and other role-players that form part of the TikTok community in Kenya.
“We are engaging with diverse stakeholders in Kenya to discuss opportunities and challenges for dynamic solutions in a fast-paced digital world. Our resolve is to spread positivity in markets where we operate as we promote peaceful coexistence,” said TikTok’s SSA Government Relations, Fortune Mgwili-Sibanda.
These stakeholder engagements in conjunction with the launch of the elections hub in Kenya affirms TikTok’s commitment to being a responsible industry leader that aims to make a positive impact in Africa and throughout the world.